Thought Leadership

Creativity drives change

A sleeves-rolled-up approach to creativity

Work with me

Trusted by global brands:

Four topics of Thought Leadership

1. How great creativity can translate complex issues: brand, AI, culture, purpose.

2. How to make workplace culture tangible, every single day.

3. How to shape distinctive identity so clients stand apart and build trust with their customers.

4. How value sits in the detail: drawing strategy, story and creativity together so the result feels honest, energetic, and impossible to ignore.

Please note that most of my work is redacted

Contact me for 20+ Case Studies

Some work is in association with other Agencies / Consultancies

ARTS THREAD

Director and judge on the Global Creative Graduate Showcase

BRAND READY FOR INVESTORS

Webinar and outreach in partnership with SeedLegals

PHARMAFILE

Purpose and people: the enduring power of brand and the evolution of employer identity. Article.

All work fits into a tried and tested process

FAQ

Got questions? Feel free to reach out. Happy to help.

How do you approach an Thiught Leadership project?

It depends. Throw me a topic and let's chat. If I don't know enough about it, I’ll find an expert - from influencer marketing to e-commerce and AI.

How much does it cost?

Great question. Costs vary depending on the scope and complexity of the project. It’s not global agency pricing, but it’s certainly a step up from offshore freelance rates - reflecting the depth, experience, and strategic value.

Do you work on your own or with others?

It depends. I mostly work in partnership with creative and brand specialists and we built a team based on the needs of each project. I have a trusted global network of Associates - some of the most experienced minds in creativity, brand strategy, architecture, and digital implementation.

Can I get a proposal for work?

Absolutely. Send me an email to gedequi@me.com or through LinkedIn with your project scope and I will be happy to help and advise. Absolutely no obligations of course.

Clients words

CEO, Global Tech

“Always stimulating, provocative and very thoughtful.”

CEO, Global Energy

“Exceeded my expectations - our people are genuinely excited by the brand new visual identity.”

HR Director, Global Auto

“The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image.”

Senior Manager, Insurance

“It has been a pleasure working with you and benefitting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future.”

CEO, Brewing

“Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place.”

Global Head of Culture, Data

“Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!”

Head of Brand, Global Tech

“It was great fun, highly collaborative.”

SVP, Employee Engagement

“We admired the creativity, flexibility and understanding of our requirements as well as the agility.”

SVP, Comms and Engagement

“All the expertise we need in terms of creative and concept design. We always feel we are in safe hands.”

I have created many identities and led many global brand projects including:

FIFA - identity | Oxfam - identity | oneworld - identity | United Nations - (MAP) identity | UNNA resorts - identity | Farfetch - brand book | Volvo - brand guidelines / showrooms | 24 Hour Fitness - identity | BiC - identity / packaging | Tippex - identity / packaging | Mobil One - identity | China Bohai Bank - identity | Lenovo - brand story | Infosys - internal brand identity | Sage - identity / guidelines / packaging | London Eye - identity | Red Funnel Ferries - identity | Intercity East Coast - identity | Southbank Centre - member programme | Nissan - employee engagement | BNP Paribas - employee engagement | Strutt & Parker - brand engagement | EY - internal brand | Orange - brand engagement | Eurostar - brand program | Comic Relief - sub-brand | Kier Group - brand engagement | Zeneca & AstraZeneca - identity | Kia Motor Company - employee engagement | Christian Louboutin - employee engagement | Jersey Electricity - employee engagement | AXA - employee engagement | Experian - employee engagement | OS Maps - employee engagement

Contact me or feel free to reach out and book a free 30 minute video call.

gedequi@me.com

+44 (0)7812 037748

Ged Equi LinkedIn

Download CV

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