Identity Creation

Distinctive identities that live and breathe your purpose

Built to be memorable from day one

Work with me

Trusted by global brands:

Four thoughts on Identity Creation

1. Strategy and Identity are inseparable - every concept must carry both intent and energy.

2. Distinctiveness starts with meaning - brands live when people feel proud to stand behind them.

3. Identity must invite an emotional response, not just passive admiration.

4. Focused ideas build belief - clarity is what turns identity into culture.

Please note that most of my work is redacted

Contact me for 20+ Case Studies

Some work is in association with other Agencies / Consultancies

FIFA

Identity, guidelines and full implementation for FIFA World Cup 2002

ASTRA ZENECA

Identity guidelines and full implementation for world leading Pharmaceutical company

CERES

Identity guidelines and full implementation for a clean energy company

All work fits into a tried and tested process

FAQ

Got questions? Feel free to reach out. Happy to help.

How do you approach an identity creation project?

We approach identity projects using a robust, tried-and-tested process - from orientation and discovery, through brand strategy (DNA) and an inclusive Creative Canvas. This process uncovers what matters most to the brand, employees and stakeholders - aligning it with business strategy to craft a clear, truthful and motivating identity.

How much does it cost?

Great question. Costs vary depending on the scope and complexity of the project. It’s not global agency pricing, but it’s certainly a step up from offshore freelance rates - reflecting the depth, experience, and strategic value.

Do you work on your own or with others?

It depends. I mostly work in partnership with creative and brand specialists and we built a team based on the needs of each project. I have a trusted global network of Associates - some of the most experienced minds in creativity, brand strategy, architecture, and digital implementation.

Can I get a proposal for work?

Absolutely. Send me an email to gedequi@me.com or through LinkedIn with your project scope and I will be happy to help and advise. Absolutely no obligations of course.

Clients words

CEO, Global Tech

“Always stimulating, provocative and very thoughtful.”

CEO, Global Energy

“Exceeded my expectations - our people are genuinely excited by the brand new visual identity.”

HR Director, Global Auto

“The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image.”

Senior Manager, Insurance

“It has been a pleasure working with you and benefitting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future.”

CEO, Brewing

“Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place.”

Global Head of Culture, Data

“Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!”

Head of Brand, Global Tech

“It was great fun, highly collaborative.”

SVP, Employee Engagement

“We admired the creativity, flexibility and understanding of our requirements as well as the agility.”

SVP, Comms and Engagement

“All the expertise we need in terms of creative and concept design. We always feel we are in safe hands.”

I have created many identities and led many global brand projects including:

FIFA - identity | Oxfam - identity | oneworld - identity | United Nations - (MAP) identity | UNNA resorts - identity | Farfetch - brand book | Volvo - brand guidelines / showrooms | 24 Hour Fitness - identity | BiC - identity / packaging | Tippex - identity / packaging | Mobil One - identity | China Bohai Bank - identity | Lenovo - brand story | Infosys - internal brand identity | Sage - identity / guidelines / packaging | London Eye - identity | Red Funnel Ferries - identity | Intercity East Coast - identity | Southbank Centre - member programme | Nissan - employee engagement | BNP Paribas - employee engagement | Strutt & Parker - brand engagement | EY - internal brand | Orange - brand engagement | Eurostar - brand program | Comic Relief - sub-brand | Kier Group - brand engagement | Zeneca & AstraZeneca - identity | Kia Motor Company - employee engagement | Christian Louboutin - employee engagement | Jersey Electricity - employee engagement | AXA - employee engagement | Experian - employee engagement | OS Maps - employee engagement

Contact me or feel free to reach out and book a free 30 minute video call.

gedequi@me.com

+44 (0)7812 037748

Ged Equi LinkedIn

Download CV

The Caffeine Partnership