Sharper brand thinking that moves business forward

World-class brand and creative director with 30+ years of brand-building experience and thought leadership.

I use distinctive creativity to dramatise what matters most, enhance the impact of brands and hopefully bring a little joy and beauty to the world.

World-class brand and creative director with 30+ years of brand-building experience and thought leadership.

I use distinctive creativity to dramatise what matters most, enhance the impact of brands and hopefully bring a little joy and beauty to the world.

World-class brand and creative director with 30+ years of brand-building experience and thought leadership.

I use distinctive creativity to dramatise what matters most, enhance the impact of brands and hopefully bring a little joy and beauty to the world.

GREAT!

Naming and branding of UK free to air TV channel (formerly Sony)*

PDF Case Study

FIFA World Cup

Full branding for the FIFA World Cup Korea / Japan (c. 4 billion audience)

PDF Case Study

Same You

Naming and branding for Hollywood actress Emilia Clarke's brain injury recovery charity

PDF Case Study

Nissan

Employee Engagement and brand building over 6 years*

Work with me

Lenovo

Corporate story and brand narrative to create clarity and consistency*

Work with me

Unna

Naming and branding of luxury Barbados resort*

PDF Case Study

I’m Ged Equi, a UK-based Creative Director with extensive global experience.

I specialise in brand-building. This could be bringing a purpose alive, sharpening brand and business communication, designing employee engagement experiences or simply using thoughtful and intelligent design.

All delivered using great storytelling and impeccable attention to detail.

Note that many projects are redacted due to client confidentiality. Please contact me for more information.

*As Creative Director at The Caffeine Partnership


Specialisms

Identity Creation
Brand Implementation
Art Direction
Brand Strategy
Copywriting
Naming
Brand Communication
Employee Engagement
EVP
Thought Leadership

FIFA

Logo and implementation for the world's governing body of football

PDF Case Study

Ceres

Logo, brand positioning and implementation for the global pioneers in clean energy technology*

PDF Case Study

“Ideas, the creative process, meetings, deadlines and the client relationship – all were superb.”

CEO, European Energy Association

Narrative

Identity for global media and broadcast company*

Narrative.com

Creativity

With the proprietary Creative Canvas exploration

Work with me

I have created many identities and led many global brand projects including:

FIFA - identity | Oxfam - identity | oneworld - identity | United Nations - (MAP) identity | UNNA resorts - identity | Farfetch - brand book | Volvo - brand guidelines / showrooms | 24 Hour Fitness - identity | BiC - identity / packaging | Tippex - identity / packaging | Mobil One - identity | China Bohai Bank - identity | Lenovo - brand story | Infosys - internal brand identity | Sage - identity / guidelines / packaging | London Eye - identity | Red Funnel Ferries - identity | Intercity East Coast - identity | Southbank Centre - member programme | Nissan - employee engagement | BNP Paribas - employee engagement | Strutt & Parker - brand engagement | EY - internal brand | Orange - brand engagement | Eurostar - brand program | Comic Relief - sub-brand | Kier Group - brand engagement | Zeneca & AstraZeneca - identity | Kia Motor Company - employee engagement | Christian Louboutin - employee engagement | Jersey Electricity - employee engagement | AXA - employee engagement | Experian - employee engagement | OS Maps - employee engagement

CEO, Global Tech

“Always stimulating, provocative and very thoughtful.”

“Always stimulating, provocative and very thoughtful.”

CEO, Global Energy

“Exceeded my expectations - our people are genuinely excited by the brand new visual identity.”

“Exceeded my expectations - our people are genuinely excited by the brand new visual identity.”

HR Director, Global Auto

“The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image.”

“The creativity and design flair combined to create simple, yet effective designs and products for us which complement our programmes and offering, with a professional and exciting brand image.”

Senior Manager, Insurance

“It has been a pleasure working with you and benefitting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future.”

“It has been a pleasure working with you and benefitting from your fresh and creative ideas. Thanks again and looking forward to collaborating again in the future.”

CEO, Brewing

“Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place.”

“Delivered a first class, insightful and commercially excellent brand proposition and positioning which is really helping us gain cut through in a highly congested and competitive market place.”

Global Head of Culture, Data

“Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!”

“Brought us big and bold ideas, new and fresh thinking, sleeves-up and get-stuck-in approach, undaunted by the scale (and, usually with us, the speed) of the task at hand and always, always a huge amount of fun!”

Head of Brand, Global Tech

“It was great fun, highly collaborative.”

“It was great fun, highly collaborative.”

SVP, Employee Engagement

“We admired the creativity, flexibility and understanding of our requirements as well as the agility.”

“We admired the creativity, flexibility and understanding of our requirements as well as the agility.”

SVP, Comms and Engagement

“All the expertise we need in terms of creative and concept design. We always feel we are in safe hands.”

“All the expertise we need in terms of creative and concept design. We always feel we are in safe hands.”

Astra Zeneca

Identity and implementation for global pharmaceutical company (including Zeneca)

astrazeneca.com

MangoTree

Branding for inclusive and representative streaming service - co-owner.

PDF Case Study

Les Roches

Identity and positioning for the world's leading hospitality school based in Switzerland*

lesroche.edu

Hofmeister

Relauch of Hofmeister back into the UK, brand creation, positioning*

PDF Case Study

South Bank Centre

Membership programme, brand story and brand book for London's biggest arts centre

Work with me

oneworld

Identity, guidelines and full implementation for the world's leading airline alliance

oneworld.com

The Marketing Society

Identity for the Marketing Society's Leadership programme

marketingleaderprogramme.com

Oxfam

British-founded confederation of NGOs focusing on the alleviation of global poverty

Work with me

Sage

Identity and implementation for global accountancy software

Work with me

China Bohai Bank

Commercial bank in Tianjin, China. Identity only

China Bohai Bank


Contact me to find how sharper brand and creative thinking can move your business forward

hello@gedequi.com

hello@gedequi.com

hello@gedequi.com

+44 (0)7812 037748

+44 (0)7812 037748

+44 (0)7812 037748

Ged Equi LinkedIn

Download CV

The Caffeine Partnership