IDENTITY CREATION
WHY WORK WITH ME
01
Strategy first, design second. No identity leaves my desk without a clear rationale behind it.
02
You work with me, not a team of juniors. Senior thinking from first conversation to final delivery.
03
Built for the real world. Every identity is stress-tested across your actual channels, not just a nice PDF.
HOW WE WORK
01 / DISCOVER
A conversation to understand your business, your market and what’s holding your current identity back.
02 / DEFINE
I develop your brand strategy and DNA - the foundation everything else is built on.
03 / DESIGN
Your identity comes to life: visual system, tone of voice, and the guidelines to keep it consistent as you grow.
RECENT WORK
CASE STUDY / 01
SMFL Helicopters
Bringing two aviation businesses together under one new identity. I built the brand positioning, logo system and visual language from scratch - a single, confident identity across digital, print and aircraft livery.

CASE STUDY / 02
Great! Network
Repositioning a national TV channel meant getting the tone right as much as the visuals. I help built the brand purpose, name and identity system, including sub-brands, designed to feel warm and instantly recognisable on screen and online.

WHAT CLIENTS SAY
CEO, Global Energy
